The 10 Questions That Close Sponsorship Deals

The exact questions used to land six and seven figure brand partnerships with companies like Samsung and Coca-Cola. Lead smarter conversations, build stronger brand relationships, and craft offers brands say yes to faster.

$2B+ in brand deals #13 on the Inc. 500 6-page playbook

The 10 Questions That Close Sponsorship Deals cover

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Built for producers

Lead

Walk into every brand conversation knowing exactly what to ask and how to listen.

Position the offer

Build

Turn warm relationships into proposals framed as growth strategy, never a cost.

Move to yes

Close

Co-create proposals that brands feel ownership over, so the close happens faster.

What is inside

A conversational framework that uncovers what brands actually need, so you can deliver value that sells itself.

01

Uncover the real goals

Questions that surface audience, sales targets, and the budget anchors hiding under the surface.

02

Reframe the partnership

Shift brands from treating sponsorship like an ad buy to seeing it as a joint venture worth investing in.

03

Close as a co-creator

End every conversation with a booked next step and a proposal built together, not pitched at them.